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RETO

To introduce the new 4GLTE Network from Movistar, we turned a park into a gigantic smartphone screen, bringing to life our favorite apps to test the new data network.

IDEA

We set booths based on smartphone apps. People were invited to challenge the network in each one.

Free talks with tech and intertet expert were given. A big musical act happened at the end of each day.

RESULTADOS

  • Our website reported of what happened at the festival in real time
  • 100,911 visits on Movistar 4G LTE sell site
  • 212,623 visits to the festival
  • 49,334 new likes to Movistar MX fan page

VER MÁS CASOS

Banamex

Nacidos para jugar futbol

Nido

Un Vasito de amor

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